Tag Archives: Dylan Blue

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Versace Releases Dylan Blue Fragrance

Dylan BlueImage: Versace.

Ever the envelope pusher, Italian super-brand Versace releases a new blend of aromatic triumph, Dylan Blue. Composed of fresh aquatic notes, the cooling fragrance is a mix of bergamot, grapefruit, papyrus, and the ever popular tonka bean – creating a scent that is both refreshingly sweet yet bitingly bitter. Bottled together in a sleek, ice-blue bottle reminiscent of the mediterranean, complete with the gold Versace seal stamped proudly on the front, the fragrance builds on the iconic pour homme line for which the brand is currently known. Announced through a sizzling campaign video shot by Bruce Weber, Dylan Blue is a sensual ode to everything Versace and a classic reinterpretation of that glitzy Italian heritage.

Dylan Blue is available online now.

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Versace Releases Short Film for Dylan Blue

Video: Versace.

Versace spotlights its newest fragrance, Dylan Blue, in a short film directed by acclaimed fashion photographer Bruce Weber, a prominent figure throughout the brand’s visual history. Starring the Italian brand’s most recent muse, Gigi Hadid, alongside a slew of male models, including Trevor Signorino, Alan Jouban, Louis Solywoda, and Filip Sjunnesson, the film centers around a rough and tough boxing gym where two groups of masculine fighters, each more determined than the last, vie for their woman’s heart. The story portrays the Versace man as rugged and loving, emotionally and physically strong, and as complex as the scent itself. Shot in black and white and placed in New York City, the film evokes vintage romance and heroism, contrasted by the featured modern Versace sportswear – parallel to the classic bottle, which houses an über contemporary fragrance.

Dylan Blue is available worldwide now.