Bionic Yarn – Essential Homme Magazine https://www.essentialhommemag.com Men's Fashion & Style Sat, 04 May 2024 03:01:04 +0000 en-US hourly 1 119061138 Pharrell Williams New Co-Owner of G-Star Raw https://www.essentialhommemag.com/pharrell-williams-new-co-owner-of-g-star-raw/ https://www.essentialhommemag.com/pharrell-williams-new-co-owner-of-g-star-raw/#comments Tue, 09 Feb 2016 14:03:44 +0000 http://www.essentialhommemag.com/?p=67053 Image: G-Star RAW. At a time when leaderships for many fashion brands are rattling, G-Star RAW solidifies its relationship with longtime collaborator Pharrell Williams, naming the musician and entertainment personality co-owner of the denim brand. The announcement follows two years of partnership between Williams’ eco safe textile company Bionic Yarn and the jean-maker in which the two transformed recycled

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