Watch This: Second Installment of the Burberry Spring 2013 Campaign
Not to get all that deep on you, but…OK…there’s really something profound about Burberry’s use of Romeo Beckham in their Spring 2013 ad campaign, which was teased a few weeks back and rolled out to more complete lengths this morning. Sure, yes, he is the child of contemporary fashion royalty, and casting like this could be construed as too easy…gimmicky even to the point of distracting. “Look! A kid in a fashion video!” “A Beckham!” “He’s adorable!” “So cute!” And, ok sure. That’s true (the kid is a natural in front of the camera) But, really, it’s not that simple. To his presence, add the combo of Mario Testino’s shooting, Christopher Bailey’s direction, the introduction of spring’s coruscating metallics and, really, the reaction of the actual adult models to all of this, and something starts to become apparent. Peel back the first few reactive layers—from what should be (if you’re human) an instinctual curling up of your lips to form a smile, or even the shock at seeing such luster worn on women, children and especially men, and you begin to see the ad, and Romeo’s playful flitting in it, as something a touch more prodigious. A reminder, actually, that beneath every hard shell—here seen in Burberry’s brand new spring 2013 outerwear—there lives the yearning heart of a child. The video, after the jump.
Behind the scenes
Related: Just Released: Romeo Beckham Stars in Burberry Spring 2013 Campaign
