Revealed Today: Coca-Cola + Human Made by Beams
Sip on this: famed street culture designer NIGO® is launching a vintage Coca-Cola capsule collection in partnership with the 126 year old soda brand, iconic Japanese boutique Beams and Nigo’s label Human Made. (By the way, the copywritten, don’t copy him, NIGO® is the same guy who created A Bathing Ape). The Warhol-ian, Coca-Cola x Human Made by Beams line is inspired by research NIGO® conducted around 20th century era industrial wear fashions, and reconstructs what “might have been” a look of the time in a modern day context. Also, it draws from the designer’s own collection of Coca-Cola memorabilia that he’s been amassing since he was in high school. (Side note, the man won a Coca-Cola yo-yo competition in Japan back in the ’80’s) The collection includes a Shop Coat, Cover All Jacket, a Work Shirt, Cap, Jodhpur shorts, a Sweatshirt, and four T- shirts. (More detail, where to buy and carbonated fizz after the jump)
So…this is it—they all maintain some details of a much loved garment—soft to the touch from many wears and washings, brushed and weathered treatments, plus stitching true to the 1900s era. The iconic Coca-Cola logo from the 1910s will be reissued on items such as The Shop Coat. The Cover All jacket features a chinstrap and watch pocket common to jackets of the early 1900s and will maintain the same artisan stitching. Other items such as the Work Shirt feature asymmetric pockets, and the cotton Sweat Shirt has been created on a machine rarely used in today’s design world, the loop wheel – a vintage cotton knitting machine dating back to the 30’s and 40’s. Nice detail and, might we add, a good way to skip the Coke Zero this summer.
The collection will be available starting in mid-February in Beams stores across Japan. Internationally, it will be available in-store and online at Present in the UK (present-london.com), Haven in Canada (havenshop.ca), RSVP Gallery in the US (rsvpagallery.com) as well as online at ZoZoTown.com and Beams.co.jp.