Qasimi Announces New Creative Director

Following label founder Khalid Al Qasimi’s sudden passing in July, British menswear designer Qasimi has announced its new creative director. Hoor Al Qasimi — Khalid’s twin sister — will assume the role immediately, with support from the design team led by Adam Rice.


Born in the United Arab Emirates, Hoor Al Qasimi received a formal education at the Slade School of Fine Art in London. She also founded the Sharjah Art Foundation, a culture and arts foundation in her native UAE, and serves on the board of various museums including MoMA PS1 in New York.


“While bringing her artistic sensibility to QASIMI, Hoor will seek to maintain Khalid’s aesthetic, which was centered around the idea of an urban nomad and built upon the pillars of architecture, colour, military details and social-political messaging. She will strive to stay true to this messaging,” the designer said in a statement.


Hoor Al Qasimi will debut her first collection for the brand in January 2020 as part of London Fashion Week Men’s.