In His Own Words: PT Pantaloni Torino CEO Edoardo Fassino’s Quest for the Perfect Pant
Edoardo Fassino, both stern CEO and passionate creative director, discusses his once nigh-impossible, yet now imminently likely, dream of the elusive “perfect pant.”
Image: PT Pantaloni Torino.
Q: Your hometown of Turin, Italy, is featured heavily in the marketing for the brand. What does this past hold for you in concern to product development?
It all starts from the roots. Generation after generation my family transformed the passion for Italian dress into what PT Pantaloni Torino is today: a brand that turned a must-have piece of men’s wardrobe into a true object of desire, transferring the natural elegance of my hometown into the product. With my family’s background in textiles, the passage from fabrics to trousers was quite inevitable.
