Grooming

MALIN+GOETZ Introduces an All-Mighty Hair Gel

MalinGoetz firm hold gel
Image: MALIN+GOETZ.

Grooming brand MALIN+GOETZ presents its latest hair styling product, the Firm Hold Gel, which stylishly tames all kinds of hair types. Launched in March 2004 in New York City by Matthew Malin and Andrew Goetz, the brand knows all too well how hot city summer days can be your body’s grooming arch nemesis. As summer’s infamously humid conditions approach—and your dos begin to defy gravity—the gel will come in handy to keep styles firmly in place while still keeping a natural appearance. The product acts as a hydrating, multi-use styling aid whether you are looking to add volume to longer hair or create texture for shorter styles. The gel is deliciously made of chamomile, lavender, and argan oil as well as sodium hyaluronate and vitamin E that safeguard protection for your hair. Find this omnipotent gel at all MALIN+GOETZ locations worldwide or online now.