Lanvin Opens Luxe Concept Store in SoHo

Lanvin has opened its first NYC-based flagship in eight years in SoHo right amidst New York Fashion Week. With Bruno Sialelli as the house’s new creative director, the store represents the next chapter of the Parisian brand and its iteration within a New York-atmosphere. Nestled in the hustle-and-bustle of the city’s fashion, the store has a contemporary decor with a light interior that creates a positive aura. The exposed brick walls recall the history of the neighborhood while the black-and-white tiles act as a nod at Paris. The store features a ramp entrance into space with a vast expanse of mirrors and custom artwork by Luke Edward Hall. The brand’s latest collections, as well as the recently launched Hook Bag, will all be available in the new retail space — a definite ‘must-see’ during fashion week.


The new LANVIN store is open now at 150 Mercer Street. Check out pictures of the new space below.


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