Kith and Nike Partner for Manhattan Pop-Up Shop
Nike and New York-based brand Kith come together to create a one-of-a-kind pop-up shop experience. Revolutionary design firm Snarkitecture constructed a simple interior within Kith’s Manhattan location – choosing a minimal color palette, in line with the aesthetics of both brands, and using casted Nike shoe boxes as architectural points throughout. Considering Kith’s founder Ronnie Fieg’s stature in the footwear industry as a resident sneaker-head, as well as Nike’s unwavering cult fandom, the store will include an ever-changing selection of exceptional shoes, including a rotating display of deep cuts from Nike’s archives. The pop-up will also house a customization booth with a series of limited edition Nike x Kith products alongside Kith Treats, the deluxe cereal bar currently located at Kith’s Brooklyn output. All of these elements will work together to portray a singular narrative story, which will change throughout the store’s duration.
The Nike x Kith pop-up shop will open its doors on Friday, August 5 at 644 Broadway, Manhattan, NY 10012.