How One Company Did Away With Small/Medium/Large
Somewhere between bespoke and ready-to-wear lies Hugh & Crye, the self-proclaimed shirting outlaws who’ve done away with the tired tradition of S/M/L sizing. Recognizing that a modern man comes in as many shapes as he does sizes, founders Pranav Vora and Philip Soriano developed a unique sizing system based on overall height combined with torso length and, oh yes, width. The website offers a handy “Fit Finder” to aid in the selection process.
A selection process that promises not just shirting, but blazers and pocket squares as well. The company recently rolled out their L’enfant blazer capsule collection, celebrating American architect Charles L’enfant. L’enfant is known for the design and layout of most Washington, DC streets. The blazers are available in twelve sizes and four colors: Charcoal hopsack, nay hopsack, plaid check, and mini check. They include notched narrow lapels, a double vent back, and functional ‘surgeon’ cuffs with working button holes.
Taking a peek behind-the-seams, Hugh & Crye shares their vision with us, revealing “Our moodboard captures our inspiration perfectly. Timeless photography and style, from the past and present, shape our brand. Individuals, from popular icons to our customers, inspire us daily. Our customers choose tradition over trend and use our shirts as the base of their wardrobe.”
Visit www.hughandcrye.com for more info.