Gucci Is Now Completely Carbon-Neutral

A bold step for its sustainability initiative, Gucci announced its success in implementing a totally carbon-neutral production cycle. To accomplish this, the Italian designer said that it has offset all of its remaining Greenhouse Gas emissions (this brand has been working on this for a while now) by focusing on four major projects that promote and support sustainability efforts around the world.


“A new era of corporate accountability is upon us and we need to be diligent in taking all steps to mitigate our impacts, including being transparent and responsible for our GHG emissions across our supply chains,” said Marco Bizzarri, President & CEO of Gucci, in a statement. “Gucci will continue to work in a smart and strategic way to avoid and reduce our impacts, while simultaneously investing in innovation as a driver for sustainability. However, in my view, this is just not enough nor will it happen fast enough given the sustainability challenges we are up against in our industry and the reality of our global climate and biodiversity crises. To address the need for urgent solutions, Gucci is setting an ambitious new precedent through our carbon neutral commitment. This is based on a clear strategy to ensure we account for all of our GHG emissions across our supply chain, act to first avoid, reduce and restore, and then offset the unavoidable emissions through important REDD+ projects.”


Gucci’s upcoming Spring/Summer 2020 presentation in Milan will also be carbon-neutral, and the set will be constructed from repurposed wood.