Gucci to go Fur-Free by 2018
Luxury fashion label Gucci announced Wednesday that it will no longer be using fur starting with its Spring/Summer 18 collection. Marco Bizzari, the company’s president, announced the news at the 2017 Kering Talk at the London College of Fashion, saying “Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals.”
Gucci now joins the likes of Giorgio Armani, Ralph Lauren and Hugo Boss, who have all gone fur-free. Bizzari says that all fur products, including coats and signature loafers, will now be made with faux-fur, wool, and new fabric innovations. The remaining fur items will be sold at auction with the proceeds donated to Humane Society and Italian animal rights organization LAV. Moreover, Bizzari has also announced that Gucci will be donating €1 million to Unicef’s Girls Empowerment. With enthusiastic response to the brand’s recent campaigns and presentations under the helm of Alessandro Michele, the company is not concerned that the change will affect their sales in any significant way.