French Montana on working with Diddy and his Style Evolution
On the road promoting the launch of CÎROC French Vanilla, a new flavored vodka made in collaboration with Diddy, we catch up with French Montana to talk about his new beverage, style evolution, and other exciting projects to raise a glass to.
Congratulations on the brilliant campaign! Can you tell us a little bit more about the inspiration that went behind it?
I’ve had an amazing year, and I always look to my Brother Diddy for guidance and he has given me the opportunity to front my own Cîroc flavor – French Vanilla, the video is about the culture of hip hop coming together to celebrate our hustle and successes as a community and how we all can win as a family
Diddy is renowned for his fashion sense – has he inspired your style evolution?
Diddy influenced everybody. He influenced three generations including mine. There’s nobody that listens to hip hop that wasn’t influenced by him.
Who are your biggest style influences?
Hustlers from New York that were driving fancy cars and wearing fancy clothes. Specifically in Harlem and the Bronx. This trickled down to rappers like Diddy and myself.
What’s next for you going forward – any other exciting projects in the works?
Me and A$AP Rocky have a mix tape coming out, there’s my new movie “Respect the Shooter” and my next album.
Anything else you wanna add?
Be yourself. When you be yourself, you become something nobody else can.
CÎROC French Vanilla is available now.
