FILA Opens Immersive Pop-Up in SoHo
FILA has opened a new pop-up in celebration of its Explore collection of apparel, footwear, and accessories inspired by a tireless lust for adventure. The installation features four natural categories: Canyon, Woods, Mountain, and Elements, where patrons can get a feel for the adventurous spirit behind the brand. The collection itself drew inspiration from skiing, hiking, alpine, and trek collections from the ’70s to the ’90s. With a history of marrying themes of sport and wanderlust, the Italian brand had even custom sponsored Reinhold Messner in 1978 when he climbed 13 of the highest Himalayan peaks. Continuing this tradition, FILA intends to inspire a new generation of adrenaline-seekers.
FILA pop-up is open now at 428 Broadway, NY 10013. Check out some pictures of the pieces below.
