Swedish brand Eytys, known for their “mother” sneaker and empowering unisex designs, have just launched their 5-pocket Jeans Collection. The designs are inspired by counter-culture and MTV’s 80s and 90s glory days, combined with strong genderless silhouettes and minimal designs. The collection features three jeans styles, the Cypress, for a classic relaxed fit, the Benz, for a high-waisted baggy look, and the Boyle, for a cropped and loose look. Accompanying the launch, the label launched a playful tongue-in-cheek campaign that parodies the serious, brooding denim campaigns of years past. Peep some highlights below.
The collection is available at all Eytys locations and online now.
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