Emilio Pucci Launches Skateboard Line #RollingWithPucci

PUCCI-SKATE-0189Image: Emilio Pucci.

Emilio Pucci, the Italian fashion label celebrated for its geometric prints, teams up with the global video channel NOWNESS for the release of its first ever skateboard set. The limited edition release arrives in two styles—Street and Cruiser—and seven prints. Acquired from Emilio Pucci’s archives, the colorful prints burst with motifs of Italian culture and were interpreted by students from the University of Art and Design in Lausanne, Switzerland and then applied onto hardwood using innovative techniques. Directed by Edward Housden, a fashion film titled “Rolling with Emilio Pucci” starring model Martha Rose-Redding releases simultaneously with the new product.