Since launching in 2001, Stella McCartney has taken responsibility for its choices and resources. The label’s latest Winter 2019 campaign upholds the same standards spotlighting a long-time friend of the brand and change agent Amber Valletta. Shot in the Welsh countryside, the campaign transmits a powerful message inspiring individuals to protect the planet.
The collection itself features an upcycled rainbow-colored dress and utilitarian pieces made from organic cotton. Regenerated nylon is used for accessories including sunglasses made from the brand’s biodegradable bio-acetate. McCartney is truly a brand of its word using every opportunity to promote an essential cause. A film from the digital campaign will also be revealed in September.
The collection will be available in Stella McCartney stores and online in August.
