Check Out Eye/LOEWE/Nature’s FW Campaign

Joining the fashion ranks of charity and sustainability, Loewe‘s Eye/LOEWE/Nature campaign was shot at a natural surrounding, and a portion of proceeds from the collection will be donated to fight plastic pollution. The campaign features an all-star cast including former world champion swimmer Ning Zetao and British actor Russell Tovey, photographed at San Sebastian, Spain and Botany Bay, England respectively.


The collection is a utilitarian take on outerwear done in blaze orange, blue, and forest green hues. The pieces feature large pockets, easy fastening, and adjustable collars appropriate for any kind of weather. The fleeces and knits are particularly also made from blends of recycled and organic cotton. Slingbacks and tote backs accessorize the collection — the bags are finished by Japanese artisans. Other accessories like scarves, socks, and hats are also done in upcycled fashion and, naturally, the Loewe savoir-faire.


Take a look at some of the campaign images in the gallery above.