Y-3 Reveals “Nice To Meet You” Campaign
Images: Angelo Pennetta for Y-3.
The campaign celebrates the bustling energy found in downtown Los Angeles and the spirit of urban youth. The purpose of the diverse selection of models is Y-3’s goal to further “real-world relevance” while ultimately reflecting the brand’s global presence and ethos. Additionally, the collection itself combines traditional Japanese artisanship, like the Sashiko-inspired stitching, with innovative technologies, like Adidas’ BOOST, its newest footwear innovation.
The first drop of the Y-3 fall/winter collection is available now at Y-3 stores and online.