Image: Via Luca.
Bringing traditional Italian luxury to an American audience, new menswear platform Via Luca launched today. The new e-commerce site currently hosts a selection of 10 carefully curated designers, including knitwear, outwear, and accessories, each honoring heritage and a commitment to the traditional craftsmanship that has come to define luxury. Helmed by Rachelle Giroux, who previously worked at Paul & Shark, the site hopes to introduce relatively unknown designer brands to a wider demographic, providing a new channel for customers to connect with established brands. While delivery is currently only available in North America, the brand plans to expand internationally.
“Our partners are known in the luxury industry as some of the best specialists for manufacturing the finest menswear categories in Italy. They have been styling and producing for the top brands as well as their own brands for decades,” the brand said in a statement. “We aim to offer the best of authentic Italy to our customers.”
Shop the latest selections from Via Luca now.