Versus Versace Spring/Summer 2017 Campaign

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Versus Versace SS17Image: Versus Versace.

Versus Versace descends into the revealing underbelly of pop-culture’s most hounded relationship with a new Zayn-starring Spring/Summer 2017 campaign. Shot by Gigi Hadid, the former One Direction member’s real life flame and model-of-the-moment, the images are an honest peek at the celebrity couple’s lifestyle, Hadid’s camera-front role substituted here by model Adwoa Aboah. A visually dark departure for both—Hadid the apple of every Versace boy’s eye in her Dylan Blue campaign, Zayn serving his best smolder in his recent Giuseppe Zanotti prints—the images cement the power couple as a fashion mainstay. Though the singer’s dual-gender collaboration under the brand doesn’t drop until June 2017, the campaign is a telling look at what’s to come—a punk rock rebellion whose “all black everything” vibe feeds into a raw #versusuncensored messaging.

Versus Versace SS17Image: Versus Versace.

Versus Versace SS17Image: Versus Versace.

Versus Versace SS17Image: Versus Versace.

Versus Versace SS17Image: Versus Versace.

Versus Versace SS17Image: Versus Versace.

Versus Versace SS17Image: Versus Versace.

 
 
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