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Travel: Brazil's Sergio K—A Terry Richardson Video and The Spring 2013 Collection

Travel: Brazil's Sergio K—A Terry Richardson Video and The Spring 2013 Collection

Sergio K is kind of a big deal down in South America where his casual polos, blazers, button ups, hoodies, shorts, swim trunks and slim fitting trousers are a mark of Brazilian-guy Style. Actually, you can only get Sergio K in Brazil (Sao Paulo, Brasilia and some other towns mostly) where he’s got a small chain of stores that, in addition to selling his own namesake brand, also carries labels like Comme Des Garçons and Mainsai. Sergio, who is actually a descendant of Armenians, got his start back in 2004 as a shoe maker but quickly expanded into a full fledged fashion line and retailer. Anyway, we have Terry Richardson and Tony Ward (you know, the ex-porn star-model that Madonna used to date back in the 20th century) to thank for putting him our radar—check out the punky, Terry-meets-Brazilian-beachy vibes video they shot for the Sergio K Spring 2013 collection. After, peruse the look book and then dream about vacationing in Brazil where you can actually go check out the store.

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