Ted Baker Spring/Summer 2017 Campaign

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Ted Baker SS17Image: Ted Baker.

A Stepford peek at hyper-real suburbia, Ted Baker dares audiences to just try Keeping Up with the Bakers this Spring/Summer 2017. Taking all of the passive aggressive smiles of cul-de-sac life and distilling them into a plastic peek at the family everyone loves to hate, the campaign underpins the brand’s latest off-beat wardrobe offering—a line of sunny pieces that draw jealous stares from behind the living room curtain. From pattern-centric tops to close-cropped pants, the scenes set the tone for a country club style of devious, manufactured pep.

Ted Baker SS17Image: Ted Baker.

Ted Baker SS17Image: Ted Baker.

Ted Baker SS17Image: Ted Baker.

Ted Baker SS17Image: Ted Baker.

Ted Baker SS17Image: Ted Baker.

Ted Baker SS17Image: Ted Baker.

Ted Baker SS17Image: Ted Baker.

 
 
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