Hark? What’s this? A Pantone color chart that tells time? Mmmmm…could be….but what you’re really looking at is the brand new Armani Exchange Color Pop Collection of watches. Launched at the Neon Carnival inside the Coachella Festival each one of these saucy colors will be available as of May 1st via the A|X website for just $100. Till then, you can snag the blue, pink, red, white or black.