New York-based cult streetwear label Supreme opens its highly anticipated first store in Brooklyn today. The launch of the location in Williamsburg marks the brand’s second store in the city — the original flagship in Soho helped establish the neighborhood as a streetwear epicenter when it opened in 1994, and has since become a minor landmark among skaters and hypebeasts alike. The new 3000-square-foot shop boasts a large skate ramp in the store’s center, a feature also seen in the company’s Los Angeles store.
The store’s minimal interior echoes the design cues of its other outposts, including a wall dedicated to skate decks, while the exterior is decorated with custom graffiti by artist and skater Mark Gonzalez. Additionally, professional skateboarder Jefferson Pang will oversee the store as manager.
Supreme is now open at 152 Grand St, Brooklyn, NY 11249.