Just in time for summer travel plans and away from NYC-sleet, Scotch & Soda dropped their newest campaign for SS18. The storyline follows behind on the shoulders of a wanderer treading the Jordanian desert and asking questions about everywhere.
The campaign represents the versatility of the collection, designed to be worn literally everywhere. The contemporary brand took an exotic turn with their pieces using sandy colors and unimposing fabrics. The result is desert-chic — paisley-patterned and Hawaiian-inspired shirts complement light patterned slacks.
The pieces, the location, and campaign effectively capture Scotch & Soda’s motto: Long live the way you call your own. The fashion label honors free-thinking, experimentation, and exploration in all. And even though the brand is based in Amsterdam, it is endlessly inspired by the world.
Shop Scotch & Soda’s new collection in stores and online now.