Rihanna Launches Lingerie Line in Williamsburg

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Fashion

A secret location, endless Shake Shack burgers, a hologram of the queen herself, and body positivity-inspired lingerie took over Williamsburg last night before today’s official launch of Savage X Fenty, the latest business endeavor by pop royalty turned serial entrepreneur Rihanna.

The lingerie drops consists of 90 styles and 36 style ranging from 32A – 44DD in bras, and XS-3X in undies and sleepwear. Each is inspired by accepting and flattering all the particularities of everyone’s body. Models of all different sized perused the room showing off their new lingerie, and guests of the evening were eventually blessed with an appearance from the queen herself. Check out some highlights below:

Savage X Fenty is available online at SavageX.com now.

 
 
 
 
 
   
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