This week in sneaker giants collaborating with young design talent, Reebok announced a two-year partnership with New York-based designer Pyer Moss. As part of the ongoing collaboration, designer of the contemporary label Kerby Jean-Raymond will create two full collections — one luxe, one for the rest of us — with the athletic brand. The first will be presented at New York Fashion Week in February.
“My whole career, all I’ve ever wanted is something like what Yohji [Yamamoto] has at Adidas [with Y-3],” Jean-Raymond said in a statement.
The partnership is unusual for Reebok as it focus on apparel rather than its signature shoes. However, with Moss’ compelling and political design approach, frequently referencing issues like police brutality and racism, it’s sure to be a hit and introduce the designer to an even wider audience. We’ll be certain in February.