Image: Pitti Immagine Uomo x Herno.
Pitti Immagine Uomo’s second edition Herno Award for Who Is On Next? Men was announced at this season’s 92nd showcase, recognizing the Italian raincoat brand MILANO140. The honor, following the previous Carlo Volpi win, is creative direction of Herno Untitled 02, an Autumn/Winter 2018 and Spring/Summer 2019 capsule collection crafted alongside the outerwear brand. A dual-headed label founded in 1961, the family-operated MILANO140 bridges contemporary design with traditional tailoring for an all Italian reworking of classical vision.