Canadian rapper and internet darling Drake’s cult streetwear label OVO (October’s Very Own) opens its first store in London today. The new 1,600-square-foot store in Soho, designed with Brinkworth and Wilson Brothers, marks the brand’s third outpost, following locations in Toronto, Los Angeles and New York. In addition to the main line, the new intimate and understatedly lavish location will offer exclusive merchandise and capsule collections. If you’re in London, be sure to check it out today before the line wraps around the block. Take a look at some pictures below.
OVO is open today at 1C Poland St, Soho, London, W1F 8PR.
Update: The line is really long.