Images: Naho Kubota.
The hotly anticipated Nordstrom men’s store opens today near Columbus Circle. Spanning three floors, the expansive shop is a one-stop destination for the modern man’s every sartorial need.
The retailer carries luxury brands including Balenciaga, Calvin Klein, and Comme des Garçons, while offering exclusive product collaborations — upcoming ones include a Nike and Cole Haan. In the denim section, located on the ground floor, customers can purchase customized Levi’s jeans, opting to embellish their trousers with patches and other decorations. The basement houses a diverse shoe display, including a site-specific Christian Louboutin section (one of the few in the country) as well as popular sneaker selections from Vans, Converse, and Adidas. Business, fitness, party — footwear is covered.
The first floor also features a grooming station, stocked with carefully curated selection of products. Cult favorites like Kiehl’s and Jack Black, as well as smaller niche brands — the shop is currently the only site for Murdock London, a luxury grooming brand based in the UK. Planned on-site promotions include professional shaves and consultations, while travel-sized options are placed close to go for guys on the go. In another nearby nook, aesthetically-savvy tech is displayed — mainly speakers, headphones and other tablet accessories. Clearly this store aims to meet a flurry of lifestyle needs beyond fashion.
Other amenities the shop boasts include a coffeeshop with a liquor license — customers can purchase alcoholic beverages whilst perusing the racks, happy shopping!! — and same-day delivery open 24/7. Customers can literally buy items while half-asleep and send someone to pick them up in the middle of the night. The future is impulse buying is here. Good move, @Nordstrom.
Nordstrom NYC Men’s store is open now at 235 W 57th Street, NY 10019.