Image: Cyril Masson.
Louise Trotter, British designer who previously worked at JOSEPH, has been named the new creative director for Lacoste. This marks the first time the brand with the crocodile has appointed a woman in the position — progress! And Trotter’s penchant for relaxed, elegant, and sophisticated sophisticated make her an ideal fit for the preppy contemporary label beloved by European tourists. Her first collection for the label will be presented during the next Paris Fashion Week in February.