Looking Ahead: The Face of Supermodel Erin Wasson To Also be that of Rockport

Published on Thursday, 12 April 2012 15:10

Matt Bell

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Its always lovely when a brand eschews a common celebrity an actual model to take on the duties of, you know, modeling. Rockport has done just that by enlisting the ever beautiful supermodel Erin Wasson to be the face of their Fall 2012 women’s collection. That’s right. We’re talking about women’s clothes. Not that we’re asking you to wear them; rather you should take note that a woman as brilliant as Wasson will be plastered wall to all come fall. The campaign, entitled “Day in the Life” will consist of photos and video of a normal Erin Wasson-like day (read: photoshoots and parties) and is set to launch September 1st. Until then, Rockport has shared with us a few sneak peak images for you to oogle.