All eyes will be on London this weekend as the city initiates its first ever men’s fashion week—called London Collections: Men. Being that this is the home of Saville Row, Dandyism, punk rock, Westwood, Bowie and plenty of other men’s style icons, its about time. Making this a truly international affair, top American designer, Tommy Hilfiger celebrated the launch with an exclusive cocktail event at newly re-opened venue The Scotch last night. The event was the first fashion event of the week following the St James Palace Royal Cocktail to officially kick off the first men’s fashion week in London. “I am delighted to be here in London to celebrate the first London Collections: Men. England is very close to my heart, and has always been a great source of inspiration to me and my brand as its the official birth place of preppy style. It’s an honor to be able to lend my support and celebrate the incredible talents in menswear design and I am proud to be one of several international brands who will be in the Capital to extend my support to London Collections: Mens on a global level.” said Tommy Hilfiger. Guests entered The Scotch, an oak-paneled venue steeped in musical heritage, through a private courtyard. DJ Mary Charteris and electro-pop band Hot Chip spun rock n’ roll-inspired beats while guests such as Petra Nemcova, Tali Lennox, Matthew Goode, Luke Treadaway and Portia Freeman mixed, mingled and lounged on velvet sofas. Others sat at tables famed for hosting The Beatles, The Rolling Stones and Jimi Hendrix, , icons who all performed at The Scotch in the 1960s. Tommy Hilfiger is one of the first to host an event in the newly re-opened space, which has just re-opened after a 20 year hiatus.