In unrolling their Spring 2012 Ad campaign, Calvin Klein Underwear reminds us of what we love most about location shoots. Curious and stunning natural locations far from the busy city, striking human form, brilliant photographic talent and of course clothing—even if this ad has very little of it.
Shot by Stephen Klein in California’s Joshua Tree National Park, the ad is the first Global campaign for newcomer model Matthew Terry who was unearthed as part of the annual VMan/Ford Model search in 2011. Part construction worker, surfer and personal trainer, he is the perfect fit for this collection’s bold colors and masculine energy.
Just watch this sexy behind the scenes edit of the campaign, featuring Terry as well as three other perfect models working out on some parallel bars in the hot desert, to find out for yourself.
Photographer: Steven Klein
Location: Joshua Tree, CA
Creative Director: CRK Advertising, with Fabien Baron
Stylist: Karl Templer
Set Designer: Stefan Beckman
Hair: Tomo Jidai
Make-up: Mark Carrasquillo
Talent: Matt Terry (VMAN Model Search winner and exclusive to CKU.)