LANA DEL RAY, FACE AND VOICE OF H&M FOR FALL 2012
- Published on Thursday, 16 August 2012 11:56
- Matt Bell
- 0 Comments
Here’s a face you’ll be seeing a lot of this fall—Lana Del Rey. She will be the face…and voice…of H&M this fall. Lana will star in a print campaign shot by Inez van Lamsweerde and Vinoodh Matadin, as well as a full-length film of Lana singing a cover of “Blue Velvet”, shot by director Johan Renck. The vid and cover will be available to see in its entirety at hm.com from September 19, with edited versions used as a TV campaign. Lana Del Ray will also star in a second print campaign later in the season, featuring the best of winter fashion. These images will appear in October, both in print and also in-store.