Fashion

Gucci Takes Noah’s Ark for its Cruise 19 Campaign

Ahead of the rainy season, Gucci has built its own magnificent ark for its whimsical Cruise ’19 collection. The concept is centered around a fictional community where animals and humans coexist peacefully. Shot by Glen Luchford with art direction by Christopher Simmonds, the campaign is a vivid and surreal look of high fashion in a rural setting, complete with farm life. Check out some of the images below.

 

CREATIVE DIRECTOR: Alessandro Michele
ART DIRECTOR: Christopher Simmonds
PHOTOGRAPHER/DIRECTOR: Glen Luchford
HAIR STYLIST: Paul Hanlon
MAKE-UP ARTIST: Yadim Carranza