Gentle Monster Expands with New LA Outpost

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Image: Gentle Monster.

Korean eyewear brand Gentle Monster is expanding its footprint in the US with an upcoming store in Los Angeles. While the brand made its stateside debut last year with a smaller footprint in New York, the new location in Downtown LA’s Art District is an expansive space that follows a traditional harvesting theme, showcasing the brand’s commitment to cutting edge technology, art, and emphasis on experiential store design.

Designed by Canadian-Italian film director Floria Sigismondi, who has directed music videos for Bjork, David Bowie, and Rihanna, the new store interior features several large-scale installations and kinetic sculptures throughout the space to emphasize the agricultural concept. Thousands of metallic rods by the store’s entrance represent rice, while another installation by Korean artist Jung Uk Yang is evocative of threshing, resulting in a highly-immersive autumnal shopping experience.

Gentle Monster will open October 5 at 816 S Broadway, Los Angeles, CA 90014.

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Image: Gentle Monster.

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Image: Gentle Monster.

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Image: Gentle Monster.

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Image: Gentle Monster.

 
 
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