Equinox Heartens NYC to Reach for the Gold with GOLDRUSH

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Image: Equinox.

Luxury gym and source of beach body envy, Equinox has taken summer fitness to next level intensity with its GOLDRUSH campaign: a Willy Wonka-esque competition for fitness fanatics. Turning New York into a torturous treasure hunt, Equinox has planted five un-purchasable Gold Memberships in nearly impossible to reach locations in and around city. Starting in at The Surf Lodge in Montauk—where over 50 entrants, including Neil Patrick Harris, free-dove 20 ft for the prize—to 5 ft gravel pit dig in Chelsea last month, these feats of strength fiercely test the limits of personal will and ask just about how much does every Manhattanite crave a Kiehl’s-lathered shower after a good cardio kick-in-the-ass at the multi-location fitness club. The gold membership prize includes a one-year global membership, 24 personal training sessions, monthly massages, and a personal locker at one’s club of choice, among other perks, with the final GOLDRUSH challenge occurring tomorrow, Wednesday, 26, 2015 at the Intrepid (Pier 86 W 46th St and 12th Ave).

Image: Equinox.

Image: Equinox.

 
 
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