DKNY Launches Campaign With Sam Claflin

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DKNY‘s new video campaign with Sam Claflin in NYC has the actor perusing NYC streets while dancing to “Funkytown” by Lipps Inc. It’s Claflin’s New-York-minute in a chic 30-second clip.

Straying away from the typical ready-to-wear the brand is known for, this time DKNY takes a street style X active wear approach in their collection. He emphasizes the utilitarian aspect in the clothes, but also flaunts impeccable style that the brand marries quite seamlessly.

DKNY_2Photo: Courtesy of DKNY

Throughout the video, Claflin changes outfits from a neon yellow jacket to white pants with a wide-striped sweater and navy blue blazer. All these are complimented with the ultimate NYC staple: white kicks. The new DKNY collection fully embraces the life of a New Yorker and offers pieces for all every kind of human of this on-the-go city.

The DKNY Spring 2018 collection available online at DonnaKaran.com.

   
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