Launched Today: 2(X)ist Pop Up Shop to Benefit Hurricane Sandy Relief Efforts
When underwear makes you feel all warm inside, it’s not usually near your heart…but that’s just the kind of magic that 2(X)IST is working starting today with its first ever pop up shop. The Times Square store, kicking off today and staying around till Christmas Eve, will feature a curated selection from the brand’s holiday collection and signature essentials, as well as a sneak peek of its debut watch collection, available for purchase in Spring 2013. The lines available at the pop-up range from the 2(X)IST ESSENTIAL, comprising 100% cotton everyday basics including the Contour Pouch Brief and Slim-Fit Crew-Neck, to the more holiday festive 2(X)IST TARTAN, a jubilant take on traditional plaid incorporated into signature briefs, trunks, and long underwear. You’ll feel really good that prices are 25% off , ranging from $14 for single pieces to $36 for three-packs, but you’ll feel even better knowing that a full 100% of the profits are being donated to the American Red Cross in Greater New York to help those affected by the Hurricane. Now that’s how to make underwear warm your heart. The pop-up is located at 1411 Broadway at 40th street and will be open daily from 11:00am – 7:00pm. For more information, click here or call (877) 597-5827.
