Bugatti Bliss: Ralph Lauren Eyewear Automotive Collection
- Published on Wednesday, 23 January 2013 14:59
- Matt Bell
It’s not that hard to correlate sunglasses with driving. Especially in the US—and not just for the, er, glaringly obvious reason of wanting to keep the sun out of your eyes. Think about it: the US congress began the process of creating a standard set of standardized, interconnected highways back in 1925 (the first country on Earth to do so) and then in 1929 the first every commercially sold sunglasses showed up at the Jersey Shore (at Woolworth in Atlantic City by the Foster Grand Company). Ok, so there’s no empirical evidence directly connecting the two, but there’s a glimmer of something related, right? More roads, increased driving, a lot of people needing to deal with the sun in their face? Anyway, cut to now with the Ralph Lauren Eyewear Automotive Collection. You already know the man’s been in the eyewear game for a while (we’re typing this through lenses affixed to a pair we bought at least 5 years ago and still love), but the brand new automotive collection was made specifically with the man’s personal favorite in mind—the gorgeous Bugatti Type 57SC Atlantic Coupé, which was made between 1934 and 1940, just before the age of highways shifted into high gear. Check out the details after the jump.
Shop the collection here!
An elegant, classic frame with an iconic shape, this aviator style features details such as steel frames offset by wood-effect acetate at the temples, screws in metal alloy mirroring those on the Bugatti, and a double bridge. The palette ranges from shiny silver or shiny black with vintage root-wood temples, matte silver with racing green temples, and matte black. Also available with mirror and polar lenses.
Featuring a distinctive shield and screws in metal alloy—reflecting those found in the Bugatti—hand-applied leather framework, and temples with wood-effect acetate, this style is perfect for the auto-enthusiast. Available with mirrored lenses and in a range of colors including leather and silver with leather temples, racing green leather and silver with JL havana vintage finish temple, and black leather and matte black with vintage root-wood temples.
Combining special technical mechanisms and exclusive details in both functionality and style, this frame embodies a unique Ralph Lauren masterpiece conceived particularly for drivers. This innovative pilot frame is made in metal alloy with several features: sun lenses that flip-up like a car sun-visor, detachable optical lenses that can be placed behind the sun front, screws in metal alloy and temples in our unique wood-effect acetate. For added elegance, this special edition style comes complete with its own case designed specifically for the frames. Also available with mirrored and polar lenses, this style presents a shiny silver or matte black front with root-wood vintage finish temples and a shiny black front with vintage black temples.
This iconic yet contemporary square frame design is enhanced by the use of unusual materials, such as Ralph Lauren’s wood-effect acetate, inspired by the precious materials found in the interior of the Bugatti Type 57SC Atlantic Coupé. The frame includes details such as decorative screws on the temple inspired by those found on the exterior of the Bugatti. The palette offers a selection of colors ranging from shiny black with root-wood vintage finish temples, to matte black and JL havana.
These sleek aviators with exclusive wood-effect acetate embody the spirit of Ralph Lauren’s Automotive Collection. Unique features of this sun style include the decorative screws and rivets applied on the front, inspired by the car body design of the Bugatti Type 57SC Atlantic Coupé. The Ralph Lauren logo is applied under the varnish on the outside of the temple. Available with full color lenses and in a range of colors including shiny black with root-wood vintage finish temples, matte black, JL havana and root-wood vintage finish with black vintage finish temples.
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