Today Barneys New York and streetwear site Highsnobiety announced thedrop@barneys, an exclusive two-day event that will feature exclusive capsule collections from 30 influential brand, designer appearances and unique activations.
“Today’s fashion culture revolves around newness, exclusivity and experience,” managing director of Highsnobiety Jeff Carvalho said in a statement. “We’re excited to partner with Barneys New York on thedrop@barneys to give fashion enthusiasts a fresh way to interact with the brands and designers they follow.”
Over the course of two days, customers will have access to exclusive designer merchandise and the opportunity to mingle with fashion insiders and hypebeasts alike in an enhanced shopping experience. Launching on October 28, the first day will see the release of nine major capsule collections from brands including Off-white, Alexander Wang, Gucci, and Fear of God — designers are set to make appearances at the launch to interact with their fans. The second day will focus on a more interactive experience, hosting a series of panels from designers and other influential members of the fashion industry. Both the clothing and discussions will be available to purchase and stream online.
thedrop@barneys will take place from October 28-29. Register to attend here and check back for exclusive updates.