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Sandro Goes West

Published on Friday, 17 May 2013 13:51

Matt Bell

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It’s a good day for the wardrobes of American men when purveyors of contemporary French style, Sandro, opens up a store here. Which, until last night, had only happened 4 times before. And only in New York City. Their first non-Big Apple locay opened with much fanfare last night in…Vegas! No really, Las Vegas. Which you might be surprised about until you learn that they’re in the esteemed Forum Shops at Ceasars Palace along side the likes of Burberry, Christian Dior, Louboutin, Louis Vuitton and Salvatore Ferragamo. Not a bad place to be, or first stop on the way over to our Western coast. By summer’s end Sandro will have opened boutiques in Los Angeles and San Francisco marking a full on American expansion of our favorite, growing French brands. Check out images from the new store, post jump.

Tommy Hilfiger Surf Shack Kick Off and Pop Up Shop Tour Announcement

Published on Thursday, 16 May 2013 17:54

Matt Bell

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Tommy Hilfiger Celebrates The Surf Shack Launch With Art Production Fund In New York City

Tommy Hilfiger with ArtistScott Campbell, Richard Phillips and Lola Montes Schnabel

Tommy Hilfiger kicked things off for their limited Edition Surf Shack collection/rare-art surf board set in style on Wednesday night at NYC’s No. 8. “I’m excited to celebrate the launch of our Summer 2013 Surf Shack capsule collection and partnership with Art Production Fund,” said Tommy Hilfiger. “The collection represents the Tommy Hilfiger brand’s love of blending East Coast prep with West Coast cool, and I’m honored to have the artists’ surfboards included in the program. Art plays a significant role in my own design process and I’m always inspired to collaborate with great artistic talent.” They also took the occasion to announce nothing less than a cross-continent Surf Shack bus tour starting in San Diego on June 2nd featuring a customized Surf Shack bus that will travel to cities across North America, opening up as a mobile pop-up shop to sell the capsule collection. And also the artist-designed surf boards and other specialty product. Check some exclusive videos and images of the event after the jump.

PHOTOS BY CINDY ORD / GETTY IMAGES

APC + Nike Back in Action Today

Published on Wednesday, 15 May 2013 12:46

Matt Bell

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The last time APC and Nike teamed up was back in April 2012, and the limited edition run sold out in a few hours. So be on the mark with the latest run that drops today. It’s less limited than last time, meaning more pairs, but the collection will still run on a limited basis. They’re offering abjectly minimalist versions of two popular Nike styles—the Nike Air Max and Nike Dunk, that reflect both the French elegance of APC and the American performance of Nike. Just don’t call them, er, french fries. Pricing, pics and availability right this way…

Mens Dunk (blk on blk) $100.00

Mens Dunk (hay on hay) $100.00

Mens Air Max (blk on blk) $120.00

Mens Air Max (wht on wht) $120.00

APC Nike are available at all APC stores worldwide and online at usonline.apc.fr

Related: 20 Candles That Aren’t Lame

Launched Today: Tommy Hilfiger Surf Shack

Published on Wednesday, 15 May 2013 10:10

Matt Bell

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The Limited Edition Tommy Hilfiger Surf Shack collection that drops today is spot on for Summer 2013. The tight 16 piece men’s collection loops back to the golden days of American surf style in the early 1960′s—we’ll say something like simplicity in flippant, beachy bodaciousness, but is hewn out of shapes, colors and styles that follow the elegant thread of today’s modern man. Basically this—Mad Men contemporary chic… at the beach. More after the jump.

The lightweight chambray blazer isn’t just surf— it’s city and it has all the makings of a staple summer piece. Pair it with a T, a white oxford, shorts or chinos (your call), some of the collection’s stellar deck shoe options and/or the collection’s array of colorful aviators (when you’re feeling like money) and you’re all set. Also in chambray are the waistband and rollable hemlines on the sherbet orange Mahalo Shorts that hit at just the right mark between the knee and the thigh. Short Sleeved oxfords are begging to be worn with them. The cream twill surfboard, all-over, print pant and the lightweight Emerson plaid jacket with rollable sleeves are the impact pieces with the Sundown sweater (really a comfy baja) and the surfboard print swim trunk coming in for the style save whenever summer’s sea air calls for sporty performance.

And for the real surf aficionados out there, check out the Tommy Hilfiger partnership with the Art Production Fund. They’ve collaborated with five American artists on some pretty rad custom designed surfboards that compliment the collection.

Behind the Scenes: Newsies Cast Fashion Editorial in Essential Homme May/June 2013 Issue

Published on Tuesday, 14 May 2013 10:19

Matt Bell

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Fashion and Broadway meet on a few occasions. There’s of course Times Square, where Broadway literally intersects with Fashion Avenue (that’s 7th ave), but also in the May/June issue of Essential Homme Magazine where we created some editorial tunes with the cast of Broadway’s hit musical Newsies. Shot by Photographer Gary Lupton and styled by Kelly Brown, the guys are wearing denim inspired looks in pieces from 3.1 Phillip Lim, Alexander Wang, Diesel Black Gold, Dior Homme, Fendi, G-Star, Gant Rugger, Iceberg, John Varvatos, Tommy Hilfiger, Topman, Prada, PRPS and Versace. Click through and check out the musical behind the fashion shoot from Essential Homme’s Newsies.

Starting: Adam Kaplan, Cory Cott, Garrett Hawe, John Dossett and Julian DeGuzman