AMI’s S/S 19 Campaign Takes You Countryside
Ami‘s latest campaign (shot by Mark Peckmezian) takes the label’s effortless Parisian cool and transports it to the sunny countryside. In a lively series of images, models sport the S/S 19 collection while handling produce, shovels, and participating in various farm-appropriate activities. The campaign also involves a lot of chickens, perhaps indicating a larger trend of animal-led designer campaigns (remember that Gucci campaign celebrating the Year of the Pig?) taking over. Check out some of the images below.